Alex Walker

Alex is an expert in helping brands grow their online sales faster


Alex Walker

Alex Walker is passionate about growing online sales and is an expert in optimising products, categories and brands to win in the digital channel.

Alex is currently the COO at Wefarm. Formerly a Senior Product Manager at Amazon and a Digital Director who was responsible for developing and growing the online operations of consumer branded businesses around the world. A specialist in online marketplaces, growing Amazon and launching D2C e-commerce.

Alex started his career by setting up his own customised clothing internet business whilst an undergraduate at the University of Cambridge. Alex also has an MBA from HEC, Paris.

Currently based in Oxfordshire, UK, he enjoys being a father, husband, long distance runner and sometimes finds the time to build websites in WordPress, Shopify and Squarespace.


Alex has a wide range of digital, retail and consumer experience that he draws upon: Entrepreneur, MBA, Amazon, branded consumer product manufacturers, wholesalers, Private Equity and VC backed startup.



Sept 2018 to present

Coast2Coast Capital (Private Equity)
Digital Director, Global
Sept 2017 to Sept 2018

ACCO Brands
Etail Sales Director, Europe
Mar 2014 to Sept 2017

Amazon UK
Senior Product Manager
Oct 2012 to Mar 2014

Indigo Clothing
Managing Director / Founder
Apr 2005 to Oct 2012

Allison Mitchell
Account Executive
Sept 2004 to Apr 2005



HEC Paris & NYU Stern
Jan 2009 to May 2010

BA Social and Political Science
University of Cambridge, 2.1
Sept 2001 to June 2004


Skills & Languages



Digital Strategy

Multichannel Retail




English (Native/Fluent)

French (Intermediate)

Portuguese (Beginner)



On Request
Managing Director, Private Equity

On Request
VP Sales Europe, Industy/CPG

On Request
Operating Partner, Private Equity

On Request
CEO, PE Portfolio Business


Public Speaking

  • B2B Online Europe, Amsterdam 2016, Speaker
  • Kantar Retail Conference, Amsterdam 2017, Panelist
  • Internet Retailing, Berlin 2018, Roundtable Host
  • Private Equity International (PEI) Operating Partners Forum: Europe, London 2018, Panelist


Always delivers when you need it most.
— Iain Munro, Business Director at SOUL (London)
Alex is a bright individual, inspiring others around him through his innovative ideas and hard work. I continue to be impressed by how Alex has truly mastered the fine balance between humility and self-confidence — a testament of his insightful nature and innate ability to lead.
— Isobel Rivera, Strategist - UNICEF
Alex is a self-driven and enterprising individual. His confidence, focus on objectives, clarity of thought and vision to execute the tasks are inspirational to all around him.
— George Philip, Managing Partner - Consulting
In creating Indigo Clothing, Alex has proved that he is an extremely capable businessman. He has all the attributes of a great entrepreneur: professionalism, dedication to quality, and the ability to lead a team. He is someone I am happy to do business with.
— Ducan Robertson, CEO Dogtooth Technologies
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