Alex Walker is passionate about growing online sales and is an expert in optimising products, categories and brands to win in the digital channel.
Alex is currently the COO at Wefarm. Formerly a Senior Product Manager at Amazon and a Digital Director who was responsible for developing and growing the online operations of consumer branded businesses around the world. A specialist in online marketplaces, growing Amazon and launching D2C e-commerce.
Alex started his career by setting up his own customised clothing internet business whilst an undergraduate at the University of Cambridge. Alex also has an MBA from HEC, Paris.
Currently based in Oxfordshire, UK, he enjoys being a father, husband, long distance runner and sometimes finds the time to build websites in WordPress, Shopify and Squarespace.
Alex has a wide range of digital, retail and consumer experience that he draws upon: Entrepreneur, MBA, Amazon, branded consumer product manufacturers, wholesalers, Private Equity and VC backed startup.
Sept 2018 to present
Coast2Coast Capital (Private Equity)
Digital Director, Global
Sept 2017 to Sept 2018
Etail Sales Director, Europe
Mar 2014 to Sept 2017
Senior Product Manager
Oct 2012 to Mar 2014
Managing Director / Founder
Apr 2005 to Oct 2012
Sept 2004 to Apr 2005
HEC Paris & NYU Stern
Jan 2009 to May 2010
BA Social and Political Science
University of Cambridge, 2.1
Sept 2001 to June 2004
Skills & Languages
Managing Director, Private Equity
VP Sales Europe, Industy/CPG
Operating Partner, Private Equity
CEO, PE Portfolio Business
- B2B Online Europe, Amsterdam 2016, Speaker
- Kantar Retail Conference, Amsterdam 2017, Panelist
- Internet Retailing, Berlin 2018, Roundtable Host
- Private Equity International (PEI) Operating Partners Forum: Europe, London 2018, Panelist