The point of this post is not to plug a ‘digital-to-print’ site. The thing that QOOP illustrates nicely is that to make a good internet site, you don’t have to reinvent the wheel. Utilitilising APIs, XML and RSS feeds allows an excellent site to be created, for lower initial development cost. Just look at the number of people who are making the most of the Google Maps API (blog). When traffic is high enough, then perhaps consider the transition to developing in-house tools, but in the early days of a new site, one trick is to hit the ground running with content supported by syndicated tools and feeds.