It is not ideal that Microsoft use the name ‘indigo’ as a codename for part of the upcoming Windows Loghorn/Vista product when you are trying to optimise for the keyword and run a company called Indigo Clothing. Not too fussed though as the best quality traffic (i.e. converting leads) will always come from multiple word search phrases and so in truth optimising the Indigo keyword is more a vanity/branding exercise.
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The embryonic search consultancy project with a difference pops a beady eye above the parapet. It begins…
Tags: consultancy, Indigo, search, SEO
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