Alex Walker of Indigo Clothing, London
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Indigo-2 has a photoshoot to do for a client in a few weeks time – flower product shots to be precise. My trusty (and beloved?) Nikon F-601 I bought from a second-hand camera shop on King’s Parade, in Cambridge, during my first week at university has been replaced by a shiny new Nikon D80. I can’t bring myself to put the F-601 on eBay, so it sits on the shelve next to the piles of photos it took around the world, like some kind of retired serviceman, wryly smiling in sepia.
It is not ideal that Microsoft use the name ‘indigo’ as a codename for part of the upcoming Windows Loghorn/Vista product when you are trying to optimise for the keyword and run a company called Indigo Clothing. Not too fussed though as the best quality traffic (i.e. converting leads) will always come from multiple word search phrases and so in truth optimising the Indigo keyword is more a vanity/branding exercise.
